The Path of "Hidden Champions": Differentiated Survival Strategies for Ice Cream Vending Machines in Niche Sector
Amid fierce competition in the ice cream vending industry, some firms shun the mainstream, focus on niches to become "hidden champions". They succeed via precise positioning, product innovation, scenario adaptation, operational innovation, tech empowerment and continuous evolution, enabling SMEs to build stable, sustainable development models instead of pursuing scale.
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